Yahoo Hosts Search Marketing's Pop Culture Trivia Challenge

Sixteen of New York's major players in the search marketing space went toe-to-toe last night for bragging rights as the champions of the first annual Yahoo! Search Marketing's Pop Culture Trivia Challenge.

Digital marketing agency, Digitas beat ICrossing, another well known search marketing firm.
The event was part of the Yahoo Search Christmas party that offered great food and drinks at the Chelsea Piers in Manhattan.

Also competing were Forex Capital Markets (my team), Neo@Ogilvy, Carat/Fusion, Barnes & Noble, Avenue A Razorfish, Beyond, Wahlstrom, Did-It, Reprise Media, 360i, Bloomingdales, e-Frontier, 1-800-Flowers and Gain Capital.

Unique Entertainment produced the event. Those compeitor's booth's with flashing lights and the audio and video portion of the show were a lot of fun. Yahoo! Regional Sales Manager Rob Wilk organised the event.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.