Sixteen of New York's major players in the search marketing space went toe-to-toe last night for bragging rights as the champions of the first annual Yahoo! Search Marketing's Pop Culture Trivia Challenge.
Digital marketing agency, Digitas beat ICrossing, another well known search marketing firm.
The event was part of the Yahoo Search Christmas party that offered great food and drinks at the Chelsea Piers in Manhattan.
Also competing were Forex Capital Markets (my team), Neo@Ogilvy, Carat/Fusion, Barnes & Noble, Avenue A Razorfish, Beyond, Wahlstrom, Did-It, Reprise Media, 360i, Bloomingdales, e-Frontier, 1-800-Flowers and Gain Capital.
Unique Entertainment produced the event. Those compeitor's booth's with flashing lights and the audio and video portion of the show were a lot of fun. Yahoo! Regional Sales Manager Rob Wilk organised the event.