WhoToTalkTo.com: Job Search Engine With a Twist

The newly launched job search engine, WhoToTalkTo.com, is using job seekers to help build its database of jobs.

The engine requires users to post job listings in order to gain access to the site. Though limiting its listings to its home area of Michigan at the moment, founder Brian McCullough hopes to add 100,000 listings a month.

This method of growing a job listings site reflects the growing use of social networking. How the experiment works in this niche should be interesting to watch.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.