Berkowitz Tells NYT about Microsoft's Challenges

Steve Berkowitz, former CEO of Ask.com and now senior VP of Microsoft's Online Services Group, overseeing Windows Live and MSN, describes the challenges with turning around Microsoft's online unit in a New York Times interview.

Communication, inertia, and a penchant to focus on technology instead of user experience are all making Berkowitz's job more difficult, he says. he's also not too fond of the "Windows Live" brand, but he's not about to change that until more pressing concerns are addressed -- like making a search engine people want to use. So for now, Microsoft will keep both MSN (the portal) and Live.com (the search engine).

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.