Microsoft Files Patent for DVR Ad Server

Microsoft is adding to its pile of patents with one for an ad serving method for DVRs. How this will work should be interesting as most DVR users take advantage of the speed through the ads ability.

Daily Tech details the patent filing with diagrams and an explanation of placing ads where the show indicates appropriate. This method allows the ads to be kept current and could be the next way used to provide ads in recorded format.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.