YouTube featured in Coke campaign

Brian Morrissey of AdWeek reports that Coca-Cola has launched a YouTube promotion that taps several of the most popular video bloggers. This includes LisaNova, Geriatric1927 and Renetto.

About the author

Greg Jarboe is president of SEO-PR, which provides search engine optimization, public relations, video marketing, and social media marketing services. He's the author of "YouTube and Video Marketing: An Hour a Day," a faculty member at Rutgers University and Market Motive, as well as a frequent speaker at SES conferences.