Yahoo! Partners With New Zealand Telecom

Forbes reports that Yahoo! through a joint venture with the 7 Network in Australia have partnered (51/49%) with Telecom New Zealand Ltd.

The article has reflects Yahoo's aggressive move to grab international market share. Their move into India and the roll out of YSM in that country is underway at the moment also. Seems like a game of search engine Risk.

I have been noticing increased availability for spends at Yahoo's international markets. Anyone else working globally and using YSM? Let's compare notes.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.