Google Audio Ads is an extension of the AdWords platform that promises advertisers easy access to the huge market reached by radio. The program is currently being tested on an invitation only basis with a promised launch imminent. To use the Google Audio Ads program, an advertiser must furnish the advertisement in a 30-second MP3 file. Google will handle the distribution through radio stations, and the advertiser can manage the process from the AdWords platform.
With Google's launch of Audio Ads, many advertisers unfamiliar with radio advertising will be on the hunt for voice-over talent. Voices.com is an established online source of voices available to advertisers using the Google Audio Ads platform. Voices.com already has 8,000 voice talents and serves over 50,000 clients worldwide. With a database of voice demos for advertisers to select from and an Web-based talent hiring process, the development of Audio Ads will be much easier than traditional methods for scouting and hiring voice-over talent.