Not Your Father's Oldsmobile Campaign

Social media is hot, and offers many tempting venues for online advertisers. Social media is also a virtual mine field, and advertisers need to step carefully to avoid blowing up. This was the topic of discussion in the "Advertising in Social Media" panel at last week's Search Engine Strategies conference, and Sara Holoubek was on hand to cover the panel; her writeup is today's article, Interactive Marketing and Social Media.