Journal Register joins Google Print Ad partnership

David B. Wilkerson of MarketWatch reports that Journal Register Co. has become the latest newspaper publisher to sign on to Google's Print Ad program, which allows current Google advertisers to buy ads in print newspapers. Journal Register's flagship newspaper, the New Haven (Conn.) Register, will participate in the partnership.

About the author

Greg Jarboe is president of SEO-PR, which provides search engine optimization, public relations, video marketing, and social media marketing services. He's the author of "YouTube and Video Marketing: An Hour a Day," a faculty member at Rutgers University and Market Motive, as well as a frequent speaker at SES conferences.