YouTube shares secret of its home page picks

The clips featured on YouTube's home page are not paid placements, insists Jennifer Nielsen, the video-sharing site's marketing exec. "Our editorial team scours the site for the most entertaining, novel and unique content," she tells Mark Glaser of NPR." Some users have accused CBS of buying its way into YouTube's "Most Viewed" pages.

About the author

Greg Jarboe is president of SEO-PR, which provides search engine optimization, public relations, video marketing, and social media marketing services. He's the author of "YouTube and Video Marketing: An Hour a Day," a faculty member at Rutgers University and Market Motive, as well as a frequent speaker at SES conferences.