Google Base Trolling for Podcasts

Steve Rubel at Micropersuasion posits that Google is building a stealth podcast search engine. Google appears to be prompting Google Base users to upload and share their podcasts. Users are offered opportunities to bulk submit podcasts and are promised potential audiences of millions. A quick search of Google Base shows that there is a substantial number of podcasts available on it. This still seem like a odd way to go about building a podcast directory. Will keep an eye on this in the future.

About the author

Amanda Watlington is the owner of Searching for Profit, a search marketing consultancy focusing on the interaction of the consumer with businesses using search engines, RSS, blogs, podcasting or other new media to deliver their message. She is a frequent speaker at Search Engine Strategies, WebmasterWorld and other industry conferences. She's the author of three books and has written feature articles for over thirty magazines and journals. She has twenty years of experience as a communications, sales and business strategy consultant, and over ten years as a search marketer.