Microsoft Using Baidu PPC Ads. Does Google Know?

Okay this seems a little too like the end game of DodgeBall.... Microsoft agrees to serve Baidu paid listings in its Chinese online properties. But Google owns a piece of Baidu, so is Microsoft selling for Google?

"Microsoft will display Baidu's paid listings - which appear mixed in with search results when key words are typed in - on Microsoft Websites including MSN, Live and other partner Websites in China" the Daily Shanghai reported.

Baidu serves under 64 percent of the Chinese search market, Google under 20 percent, Yahoo under 8.

Since Google has bought into their competitor perhaps to build a relationship, Microsoft's alliance with Baidu creates another suitor.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.