NHN Corp Has Expansion Plans Starting With Japanese Search

NHN Corp, whose sites include Naver the leading Korean search engine, announced expansion plans starting with the Japanese market, according to an Associated Press report.

Naver uses a community based method for its search results with users helping each other find answers. This method works well within the Asian culture, according to the NHN CEO.

"In the search sector, we can provide users with a meaningful service based on a social and cultural foundation," NHN CEO Chae Hwi-young said. "In this regard, Japan could be a model very similar to South Korea. I believe Japan is where we can excel more than anywhere else."

NHN also plans to enter the English, Chinese, Arabic, Vietnamese and other markets.

The Japanese engine will launch late 2007.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.