Google Buys Swiss Mapping Company

Adding to the Google Maps and Earth, Endoxon was acquired by Google today. The Swiss-based mapping company offers Google a base of operations in Europe to further their mapping division.

Endoxon also provides the mapping for the Swiss local search engine, local.ch, that launched this year.

The addition also brings experienced personnel in the European market which will help Google develop their mapping of Europe.

Google announced the acquisition today.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.