Yahoo! Helps Children's Charity Search Engine For Christmas

DonorsChoose.org and DonorsChooseGift.org got a visit from a purple-clad Santa this week.

In place of the gifts they usually give to their high-end customers, Yahoo! turned to the charity search engine and sent gift cards of donations to the charity of your choice.

The people seeking donations are various school based requests for aid that teachers from around the US make through the Donors Choose interface.

"Teachers ask. You choose. Students learn." is the slogan.

The cobranded card congratulated the recipients. "you have received a DonorsChoose gift certificate. At our not-for-profit web site, public school teachers submit propsals for materials or experiences their students need to learn. These proposals become classroom reality when concerned individuals like you choose one to fund," the card read.

The site allows you to search propsals by location or area of interest. Simple but clever, this idea could take off - after I used the gift card donation code I went back and gave a little more.

Hopefully this one becomes contagious.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.