Searches Up, Dude! Sponsors Surf Contest

Search and surfing will converge in Half Moon Bay, California in early 2007, when the Mavericks Surf Contest takes place. Known to surf pros and fans of the sport as the world's premiere big-wave surf event, this season's contest offers everyone the chance to surf for all the details and get a variety of results from various Ask sources, including maps and directions online or via Mobile search.

"® is excited to be an integral part of the preeminent big-wave surfing event, and, as a leading search engine, to be the official go-to source for information for all things Mavericks," said Greg Ott, vice president of marketing. A quick search for Mavericks Surf Contest on® will give fans quick access to webcasts and viewing locations, videos, bios on the surfers and the history of the event. In addition, with® and Mobile(tm), fans can find Mavericks images, news, maps, walking and driving directions, blogs and other information across the Web for fans everywhere. "We're excited to support this great surfing event, as well as to be a resource for all the Mavericks fans," remarked Ott.

On just 24 hours notice between January 1 and March 31, 2007, 24 legendary big-wave surfers will make the pilgrimage to the treacherous Mavericks surf break to compete for the famed title, and $75,000 in prizes to be distributed to the top surfers.

Surfers and fans alike can track the waves and stay informed on contest announcements at the official website

Note: You would think that I got this info directly from, since I receive a lot of press releases from the search engines, but no -- this one actually came from an PR company who has me on their list as an action sports journalist. So I just had to post since it was related to my two favorite things: search and outdoor sports.

About the author

Elisabeth Osmeloski has been in the search engine marketing industry since 1999, with agency experience as an SEO consultant and web copywriter for a variety of clients, ranging from small businesses to large corporations, as well as working in-house for a travel search industry startup. Elisabeth is also a regular speaker and a moderator at the Search Engine Strategies conferences.

Elisabeth recently launched a new blog and consulting agency, Adventures in Search, specializing in editorial services including content strategy, SEO copywriting, community development and management, social media marketing, online PR and customized link building. Elisabeth's areas of expertise include adventure travel services, destination and tourism marketing, outdoor recreation and action sports, as well as luxury- and lifestyle-focused brands.

She holds a B.A. in Marketing from the Isenberg School of Management at the University of Massachusetts-Amherst. She also spent several years as the Skiing Editor for, and still enjoys writing as an active travel journalist whenever possible. In addition to freelance travel writing assignments, Elisabeth has also created Downhill Divas, a social network for women interested in skiing, snowboarding, freeride mountain biking and living a healthy, active lifestyle.