Ask.com Using Ask X As Testing Ground

As the about page explains, this is Ask's "double-secret sandbox for testing Ask experiences of the future".

The layout is new with a tri-panel interface, similar somewhat to AskCity, another recently launched Ask addition.

Ask details the development below though when doing searches there were only 2 panels for a search of AussieWebmaster, one for Danny Sullivan brought all three.

# Left: A search control panel that stays with you, complete with Zoom Related Search and Search Suggestions that update as you type.

# Middle: Results front and center to provide clutter-free information without having to scroll down the page, and Binoculars to preview results.

# Right: A preview of other types of search results, including video, news, images, blogs, shopping, encyclopedia and more.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.