Germans Drop Quaero Partnership With France

Seems the Germans can't get along with the French - what a surprise. The joint venture to create a European search engine to take on Google - Quaero - is now left in the hands of the French alone.

No one is openly stating what has happened but the Germans have been working on another search project - Theseus - the king in Greek mythology who found his way through the labyrinth. A skill anyone in search needs.

Neither the French or the Germans have openly admitted the reasons for the split - or in some cases that a split has even occurred. While France spokespeople have said there are people in Germany who are still working on the project.

Both efforts are being made to tilt at the European dominance of Google. Obviously the nationalism that motivated the efforts initially have only become tighter with each wanting to do their own.

The German contributions included work on voice recognition.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.