Google Shows Quality Scores For Christmas

Barry Schwartz over at SERoundtable has capture the first sighting of the Google Quality score in an AdWords campaign.He has a screenshot of the new update that I have not been upgraded to yet in our many accounts.

It appears as if Google has replaced the edit listing column with a listing of the Quality Score for each keyword.

This is going to be a fun thing to work with in the new year. From what was shown you either have great or poor. Poor being for terms that need to be reactivated. Guess the impact of a particular ad is not part of the equation yet, though to get it to that level will take some clever work.

Right now it is not a default setting. As the help section tells you:

The Quality Score column displays your keyword's Quality Score to help you monitor your keyword relevance. This is a customizable column that is disabled by default for new accounts. It can be enabled at any time.

First opinions and comments by those who have already been switched over can be posted here.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.