WSJ Discovers Microsoft's BT Plans

The Wall Street Journal has just now discovered (link for WSJ subscribers) that Microsoft is taking its user data from MSN and Hotmail to target display ads on its network behaviorally.

There's nothing new revealed in the story. Microsoft talked about these plans back in September, and a Microsoft product manager shared more details with ClickZ in November.

This is not being done through adCenter. Behavioral targeting will be available in that platform eventually, and is a key focus of its adLabs initiative.

It's a slow post-Christmas news week, of course, so I expect we'll be seeing a lot of these kinds of stories that are not exactly news. Hopefully that gives me license to blog about the same not-quite-news topics this week.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.