Panama not enough? Of course not.

Business Week takes a stab at advising Yahoo about how it should take on Google in "Why Yahoo's Panama Won't Be Enough."

Along with the requisite "peanut butter" references, the story mentions Yahoo's efforts in brand advertising and behavioral targeting, as well as its investment in the Right Media ad exchange and its emphasis on monetizing non-premium inventory.

So clearly, Yahoo agrees with the author that it should not be putting all its eggs in the Panama basket.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.