Google Buys Into Chinese Video Download Site

So Google seems to like video sites. Despite the fact that YouTube has been ordered to shut down in Brazil, Google has bought into Xunlei, and will integrate its search technology with the popular Chinese site.

The Times Online reported Google had invested enough with Xunlei to be considered a "strategic partner."

"Under the terms of the investment, Xunlei users will be able to search the site's multi-media content using Google's engine, while Google will gain access to a slice of the lucrative Chinese search market, where it attracts only 16 per cent of search queries", the Times reports.

Xunlei would not specify how much Google had spent, but its chief executive, Sean Zuo, said at a briefing in Beijing that the company would be a "strategic investor".

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.