PayPerPost/Performancing Deal Called Off

The intended acquisition of Performancing's metrics solution, announced last week, has been called off. Both PayPerPost and Performancing express regret over the unrealized acquisition, which drew criticism when it was announced, and are drawing even more criticism now that it's fallen through.

PayPerPost says it will continue to look for another analytics solution to incorporate into its marketplace. Performancing will offer Metrics, its blog statistics package, to the open source community -- a decision founder Nick Wilson had been mulling before the PayPerPost deal came into the picture. He's recommending users migrate to Feedburner Blog Stats, which went live yesterday. Performancing is also continuing its plans to spin off its Performancing for Firefox extension, which it's rebranding as ScribeFire.

The company will focus on develop its Performancing Partners blog advertising network and attend to its "grassroots" community, Wilson wrote in his blog.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.