Total video ad revenues are supposed to reach $775 million this year or 4% of all online advertising.
In the short term, there's limited inventory. Publishers with good video content will luck out, and be able to sell at high CPMs.
The methods for buying and distributing video ads are just getting developed too.
Meanwhile, video audiences continue to skyrocket. Emarketer says that viewers who watched at least one video per month will leap from 107.7 million last year to 123.4 million this year.
Video ads won't be small potatoes for long, as the advertising community gears up.