Yahoo! China To Become Business Search Engine

The International Herald Tribune announced Yahoo! China will develop into a search engine for the business vertical.

CEO Jack Ma of Alibaba Group - owners of Yahoo! China (though Yahoo! owns 40 percent of Alibaba Group).

This is an interesting move on the part of the second largest search engine in China. Is Yahoo! test driving a future move globally?

Thoughts? Share them here.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.