Movements in Mobile Search Land

Mobile search has been quite, well, mobile lately. Becoming a regular topic in search marketing conferences, and often discussed in various forums and blogs, mobile search certainly seems to be one of the bigger trends emerging in late 2006 into 2007.

As announced and discussed in various blogs and news sites, Yahoo! seems to be making most of the news in the past couple of weeks, but there are plenty of others to keep an eye out for.

Greg Sterling discussed the acquisition by Yahoo! of Dash on January 3. This deal will help Yahoo! provide mobile search in cars, and as Mark Walsh points out in MediaPost, allows Yahoo! to claim a spot in the field of automobile mobile providers along with Google. Mark reminds that Google is currently working on a project with Volkswagen (nice intro here) to provide what may would hope would the "farfegnugen" (interesting definition in this thread) of mobile search.

Today, Mark wrote in detail about Yahoo!'s announcement of oneSearch for Go 2.0 at the Consumer Electronics Show in Las Vegas , previewed yesterday at Search Engine Land.

In addition, and with good timing some will feel, 4info announced that they are upgrading their mobile search product to provide one click search instead of requiring text message responses to queries. Mark at MediaPost is on top of this story as well, and there is no announcement as of yet at the 4info Blog.

Mobile search is "where it's at," to quote Beck. Two sessions at SES Chicago covered the latest technology and how search engines are helping to provide platforms for more user-friendly mobile search. Coverage can be found here and here.

About the author

Chris has been a digital marketer since 2000, starting in-house in the insurance space and subsequently assuming growing leadership roles across large agencies and SEM firms. He recently founded Web Traffic Advisors, LLC, in upstate New York. Chris consults with and coaches business and agency teams ranging from senior executives to technical, brand, content, and legal groups; helping to improve validation, efficiency, internal acumen, and implementation. Chris has diverse experience across major e-commerce platforms, pharma, retail, and other industries.

Since 2004 he has been a highly rated speaker and moderator at conferences and partner events all over the world, covering search engine marketing, social media, analytics, and evolving tactics including the promotion of better SEO integration across marketing channels. He has served on the Global Board of Directors of SEMPO since 2006, and co-hosts the weekly podcast SEO Rockstars from Chris blogs for various industry publications, but most of his writing involves analysis and recommendations for clients, while promoting integrated online marketing and branding to a qualified target audience.