What Are SEO Best Practices?

Best practices for search engine optimization are constantly evolving, and are starting to look more like conventional business plans. Following best practices can greatly contribute to the success or failure of your SEO efforts.

Today's best practices fall into four main categories:

  1. Subject-Matter Expertise
  2. Information Architecture
  3. Technical Implementation
  4. Marketing

Check out today's SearchDay to get the details on today's SEO best practices from Eric Enge, president of Stone Temple Consulting.