What Are SEO Best Practices?

Best practices for search engine optimization are constantly evolving, and are starting to look more like conventional business plans. Following best practices can greatly contribute to the success or failure of your SEO efforts.

Today's best practices fall into four main categories:

  1. Subject-Matter Expertise
  2. Information Architecture
  3. Technical Implementation
  4. Marketing

Check out today's SearchDay to get the details on today's SEO best practices from Eric Enge, president of Stone Temple Consulting.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.