Wired Writes Yahoo's Eulogy

Wired reporter Fred Vogelstein has penned a 3,200-word eulogy to Yahoo, "How Yahoo Blew It." The story chronicles Yahoo CEO Terry Semel's refusal to buy Google for $5 billion in 2002 (about the value of Yahoo itself at the time); the difficulties in integrating Yahoo's directory, Inktomi's search engine, and Overture search ad system; and the delays of Panama.

Yahoo responded to the piece with a statement, acknowledging Panama's timeline went long, but insisting that it was a "heroic" effort on Yahoo's part to build the system. "Engineers and technologists from throughout Yahoo aligned to build the colossal 'brain' that powers our new platform and will allow us to innovate in search marketing more rapidly than ever before," Semel said in the statement.

He also notes, indirectly, that Yahoo isn't quite dead yet.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.