Former About.com Boss Heads to IAC

Former About.com and AllBusiness.com CEO Peter Horan has been named CEO of IAC Media & Advertising, overseeing Ask.com, Citysearch, consumer applications and portals, and the ad sales group. He will report to IAC president and COO Doug Lebda, and the CEOs of the Media & Advertising businesses will report to him, including Jim Lanzone of Ask.com, Briggs Ferguson of Citysearch, Richard Stalzer of IAC Advertising Solutions, and Scott Garell of IAC Consumer Applications and Portals.

Horan tells paidContent that he wasn't looking for a move but it was “impossible to say no.” He also made it clear that he's not coming in to "fix" things, but to take things to the next level.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.