Google Updates AdSense Policies

Google updated its policies for publishers in the AdSense program last night. Jennifer Slegg has a very thorough breakdown of the changes, with special attention to the competitive ad policy.

According to Slegg, the changes will cause some problems for publishers rotating ads from both AdSense and a competitive network, such as Yahoo Publisher Network. "If you are running YPN and AdSense on a 50/50 ad rotation using the same or very similar color palettes, you would now be in violation of AdSense policies. Likewise, if you are running AdSense on one part of your site, and YPN on another part, you would now also be in violation of the policies if you are using the same or similar color palettes," she writes. The rules also apply to ad units that mimic AdSense, yet are not contextual based, she adds.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.