Linkbait in 2007

Over at Search Engine Land, guest blogger Nick Wilson offers up a 2007 Guide To Linkbaiting. He outlines the risk/reward potential of three types of linkbait: textual, site-based and software; and widgets.

"The linkbait way of link building is a mindset. To do it well, you need to put thoughts of manipulating the system to one side and focus entirely on providing value to your clients users and making that value easy to link to," Wilson writes.

Wilson, who resigned from Performancing earlier this month shortly after a deal with Performancing fell through, has just announced his plans to launch a new social media marketing agency, ClickInfluence.

"There's a huge opportunity in the gap that exists between companies and the conversations people are having about them. And as a way to build traffic, social media marketing is what SEO should have been from the start," he writes.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.