Search Headlines & Links: Jan. 18, 2007

A selection of stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web:

From the SEW Blog:

  • Linkbait in 2007
    "The linkbait way of link building is a mindset. To do it well, you need to put thoughts of manipulating the system to one side and focus entirely on providing value to your clients users and making that value easy to link to."
  • Google Updates AdSense Policies
    Changes to AdSense publisher policies, especially the competitive ad policy, could mean headaches for publishers rotating ads from both AdSense and a competitive network, such as Yahoo Publisher Network.
  • Two- and Three-Word Queries Rule
    According to data collected from users of European Web analytics provider OneStat, most people use 2- or 3-word queries in search engines.
  • Using Web Analytics to Drive SEO Decisions
    When creating a search marketing program for Weather.com, the marketing team at The Weather Channel Interactive depended heavily on Web analytics to inform both its organic and paid search decisions.
  • Sproose Leaps Out of Beta
    The social search engine says it has surpassed 250,000 unique users in just 30 days.
  • PPC Back Fill Map, or Who Is King Of Garbitrage?
    Figuring out which major engine is providing paid search ads to which second-tier search engines is becoming increasingly tricky business.

Headlines & News from Elsewhere:

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.