Google Courts Book Publishers, Librarians

Google held an all-day love-fest for book publishers yesterday at the New York Public Library. The grandiosely named Google Unbound came complete with an all-star cast of Web luminaries: Wired magazine's Chris Anderson (author of "The Long Tail"); author and marketing guru Seth Godin; Cory Doctorow, author, BoingBoing co-editor and USC Fulbright Chair; and Tim O'Reilly.

Speakers spent the day trying to persuade publishers that Google could be their friend, and not a book-stealing upstart that just won't follow their antiquated publishing standards.

Reaching out to another niche audience, Google this week also launched a new Librarian Central Blog, to provide resources for this key constituency. Phil Bradley details some initial reactions from librarians, and says he's not sure Google is thinking of today's librarians as "dynamic, forward-looking, and technologically attuned," as many see themselves to be.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.