Search Headlines & Links: Jan. 19, 2007

A selection of stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web:

From the SEW Blog:

  • Google Courts Book Publishers, Librarians
    Google held an all-day love-fest for book publishers at the New York Public Library, complete with an all-star cast of Web luminaries.
  • Are You Undervaluing Traffic?
    Many marketers aren't able to quantify the value of online traffic. The problem isn't that online traffic costs are increasing, it's that they cost so little to begin with.
  • The Sweet Smell of Search?
    The concept of "search scent" illustrates that humans forage for information on the Internet in much the same way animals follow scent and visual cues to find food.

Headlines & News from Elsewhere:

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.