Citysearch Bolstering Local Ad Sales Teams

Citysearch is pulling out the big guns to compete in the local search ad arena. The IAC-owned company just opened a new sales office in Atlanta, and expects to have 180 people in the new location by June, in inside, outside and national sales, according to a ClickZ News story.

"[Citysearch's] goal is to double revenues," said The Kelsey Group's Matt Booth. "They're literally putting a stake in the ground and saying we're going to make a run at the local advertising spaceā€¦. It's a pretty big bet."

Citysearch sales VP Travis Fore says the company is banking on finding success in the sweet spot between IYP and search. He expects Citysearch salespeople to better serve smaller businesses that don't react well to Internet ad jargon. Similar local ad sales moves by Citysearch in other major cities are also expected this year.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.