SEMPO Launches Training Program

A new Web-based SEM training program, SEMPO Institute, is open for enrollment. The first course, "Fundamentals of Search Marketing," provides a high-level understanding of search marketing essentials in a 14-lesson course.

The "Fundamentals" course will cost $499, but full-time students and military personnel will get a discount, as will SEMPO members.

Two advanced courses will be offered beginning in March: Advanced SEO and Advanced Search Advertising. Advanced SEO is a 15-lesson course at a cost of $1,750. Advanced Search Advertising is a 14-lesson course at a cost of $2,250.

The course outlines and framework were created by volunteers from SEMPO's Education Committee, led by co-chair Fionn Downhill, president of Elixir Systems. Downhill and her team created a peer review process for each of the courses to further ensure all courses reflect best practices in the industry. Curricula will be periodically reviewed, and the courses are expected to evolve with the industry.