Google Tests Video for AdSense

Google announced last night on the Inside AdSense blog that it will begin testing AdSense video distribution and sponsorship with a small group of publishers over the next few weeks.

Video content from Warner Music Group and Sony BMG Music Entertainment will be paired with ads from Google advertisers. The test will determine how scalable this method of video distribution and advertising can be, according to ClickZ. A similar approach was taken in August, when Google tested video ads with content from MTV.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.