Microsoft Offers Clicking For Charity

Microsoft is setting up a separate area in Live where a percentage of the click income will become charitable contributions.

BetaNews reported earlier today that Microsoft in conjunction with the United Nations based Ninemillion.org will donate money from their newly established Click For The Cause.

The donation of part of the income generated from the clicks at Click For The Cause will go for education and sports for the over nine million children living in refugee camps around the world.

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.