SEMPO Launches Training Program
A new Web-based SEM training program is open for enrollment. The first course, “Fundamentals of Search Marketing,” provides a high-level understanding of search marketing essentials in a 14-lesson course.
Dave Pasternak Sticks to His Guns
The Did-it co-founder continues to bash SEO, comparing it to baking a cake. Paid search, on the other hand, is hard work.
Google Tests Video AdSense
A test of AdSense video distribution and sponsorship with a small group of publishers will begin over the next few weeks.
AdCenter Almost Ready for Prime Time
Microsoft’s adCenter platform will get an update in the next 2 months, which will include some small usability and back-end fixes, as well as the launch of a Content Ads pilot.
Microsoft Offers Clicking For Charity
Microsoft is setting up a separate area in Live where a percentage of the click income will become charitable contributions.
The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to success. It is the indispensable guide for B2B marketers to deliver world-class experiences and keep pace with the dynamic environment.
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The ClicData survey found that various challenges exist that prevent organizations from achieving such gains. These challenges included inaccessible data formats and limited flexibility in displaying data in dashboards.
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The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about
your own behavior, consider how you complete transactions and how this has changed over the last 5
years.
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The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about
your own behavior, consider how you complete transactions and how this has changed over the last 5
years.
Download Now