Search & Outdoor: Separated at Birth?

Apparently SEM is not so different from outdoor advertising -- you know, billboards and such. At least that's what Intrapromote's Eric Dafforn writes in his latest ClickZ column, What SEM Can Learn from Outdoor Advertising.

Dafforn asked his friend and Clear Channel Outdoor exec Brent Bolick to share high-level strategies for outdoor, and found them to be strikingly similar to those of search marketing. They include:

  • Keep It Simple
  • Give Your Message Time To Sink In
  • Maintain Your Message, But Change Its Delivery

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.