The PPC Challenges of B2B Marketers

Are business-to-business marketers being penalized by pay-per-click networks for following a sound marketing strategy? They may be losing out if they're not balancing CTR and conversions. Find out more in today's SearchDay, Don't Click Here! Should You Pre-Qualify Clickers?

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.