Brand Advertisers Not Warming Up to Google

It seems many brand advertisers are not happy with Google's attempts to appease them. According to ClickZ, Google's outreach to brand advertisers -- expansion into radio and print, its acquisition of YouTube , its new display and video ad formats , and the move to its opulent offices in Manhattan -- are being resisted by Madison Avenue brands for a simple reason: Google insists on trafficking and reporting all the ads itself.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.