Search Headlines & Links: Jan 25, 2007

A selection of stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web:

From the SEW Blog:

  • Brand Advertisers Not Warming Up to Google
    It seems many brand advertisers are not happy with Google's attempts to appease them. Google's overtures to brand advertisers are being resisted by Madison Avenue brands for a simple reason: Google insists on trafficking and reporting all the ads itself.
  • Google Video Searches Integrate YouTube Content
    Since closing its acquisition of YouTube in November, Google has not done much to integrate or lay out its plan to differentiate Google Video and YouTube. That changed today, when Google started showing YouTube video results in the Google Video search index.
  • SEMPO Grows Up
    Where early days were marred with infighting and criticism, and recent years have been marked by growth, SEMPO in 2007 is looking forward to a year of growth and stabilization.
  • The Blogosphere Sounds Off on Hyper-Local
    The Web has commoditized national news. The only way to differentiate it is to have a specific angle of coverage at which you excel, unique voices that demand a premium, or to leverage a position that can't be replicated by aggregators: local.
  • Microsoft Selling Ads on Live Online
    Microsoft is touting its Live Online ads with some interesting marketing-speak: "Would you be interested in being one of the first-ever advertisers on one of the world's largest Web sites? And reaching an elusive, affluent audience?"
  • AdSense Launches Ad Placement
    Publishers can allow advertisers to select channels inside their sites and get more specific in their selection of pages.

Headlines & News from Elsewhere:

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.