YouTube Video Creators to Share Ad Revenues

John Battelle reports that YouTube co-founder Chad Hurley has confirmed for the BBC after a session on social networking at the World Economic Forum in Davos, Switzerland that YouTube expects to roll out an ad model that includes revenue-sharing for video creators who upload their content to YouTube.

The advertising may include short clips inserted ahead of the video content. The revenue sharing offer will only be applicable to video content where the copyright is fully owned by the individual uploading the content. YouTube is still working out details of how the technology and the revenue-sharing model will work. Rollout is expected over the next couple of months. A similar revenue sharing advertising model is already available with Revver without the reach or popularity of YouTube. Similar to the advertising program proposed for YouTube, Revver only provides revenues to copyright owners and will not reward infringers.

About the author

Amanda Watlington is the owner of Searching for Profit, a search marketing consultancy focusing on the interaction of the consumer with businesses using search engines, RSS, blogs, podcasting or other new media to deliver their message. She is a frequent speaker at Search Engine Strategies, WebmasterWorld and other industry conferences. She's the author of three books and has written feature articles for over thirty magazines and journals. She has twenty years of experience as a communications, sales and business strategy consultant, and over ten years as a search marketer.