Tribune taps news search engine Topix for classified ads

Mark Walsh of MediaPost Publications reports that news search engine "Topix.net has forged a deal to power general merchandise classifieds on Tribune Company newspaper Web sites, starting with baltimoresun.com and extending to 11 others by May." Under the partnership, Topix and Tribune Interactive will create co-branded classified pages for the 12 newspaper sites where consumers can upload merchandise ads and photos for free.