Okay, I admit that I'm posting this one for my kids: David Silverberg of Digital Journal reports that "Stephen Colbert, the tycoon of 'truthiness,' is once again embracing the popularity of citizen journalism by launching a blog featuring rumoured stories and bogus news tips."
The blog, IntegrityJustice.com, will be based on what everyday people submit, whether it be half-truths, outright lies or entertaining info. No, the site isn't live yet -- or I'd include a link. All that you'll find is a form that lets you email the webmaster expressing "your interest in submitting your materials to The Colbert Report (the “Series”)."
And, yes, I expect search engine spammers to be among the first to attempt to create a funnier form of link bait. Hopefully, it will be very funny. If not, then I expect IntegrityJustice.com will follow Wikipedia by adding NOFOLLOW attribute to outbound links.