Search guru Danny Sullivan becomes Ad Age Digital's newest columnist

In yet another sign that search marketing is now mainstream marketing, Ad Age Digital's newest columnist is none other than search guru Danny Sullivan. In his first column, "What makes search magical," Danny reminds us that just because Google is getting into every medium, search still has something special: a "desire-cast."

About the author

Greg Jarboe is president of SEO-PR, which provides search engine optimization, public relations, video marketing, and social media marketing services. He's the author of "YouTube and Video Marketing: An Hour a Day," a faculty member at Rutgers University and Market Motive, as well as a frequent speaker at SES conferences.