Click Fraud Numbers Up, Content Networks Near 20%

A Click Forensics report found 2006 click fraud numbers reached 14.2% overall and 19.2 for clicks from search engine content networks.

While high spend terms (clicks of $2 or more) averaged 20.9% click fraud.

“The industry average click fraud rate climbed to its highest level in 2006 and ... the click fraud rate for affiliate sites was significantly higher than the overall industry average,” said Tom Cuthbert, president and CEO of Click Forensics, LLC. “The data confirms what other recent independent investigations have uncovered about click fraud. Click fraud remains a concern for online advertisers and affiliate sites represent a large and growing source of click fraud traffic. These are areas we and advertisers will continue to monitor closely in 2007.”

About the author

Frank Watson has been involved with the Web since it started. For the past five years, he headed SEM for FXCM -- at one time one of the top 25 spenders with AdWords. He has worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion.

He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he is not editing the Search Engine Watch forums, blogging at a number of authoritative sites, and developing some interesting online community sites.

He was one of the first 100 AdWords Professionals, a Yahoo and Overture Ambassador, and a member or mod of many of the industry forums. He is also on the Click Quality Council and has worked hard to diminish click fraud.