Search Headlines & Links: Jan. 30, 2007

A selection of stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web:

From the SEW Blog:

  • Make ROI Your New Year's Resolution
    Search marketers who blame Google's latest algorithm shift or quality score update for their traffic woes are like brick and mortar store owners blaming the city for their poor customer traffic, says Bryan Eisenberg in today's SearchDay.
  • Yahoo Site Explorer Gets Updates
    Yahoo has updated its tool for webmasters that shares what Yahoo knows about your site in terms of indexed pages and links.
  • Click Fraud Numbers Up, Content Networks Near 20%
    A Click Forensics report found 2006 click fraud numbers reached 14.2% overall and 19.2 for clicks from search engine content networks. High-spend terms (clicks of $2 or more) averaged 20.9% click fraud.
  • Searchforvideo.com Adds Drop Down Search Functionality
    The online video clip directory, which aggregates and indexes references to video clips but does not host or stream online video content, has added drop-down search functionality to select individual online video publishers.
  • SEMPO Names Board of Directors Nominees
    There are 37 nominees for the SEMPO board of directors, which will be narrowed to 13 by members next month.
  • Yahoo Keyword Tool Not Dead Yet
    Earlier reports that Yahoo's keyword research tool is being discontinued are not true, according to a Yahoo spokesperson. Apparently, issues with the Keyword Selector Tool being inaccessible are due to volume, and the tool is not in danger of disappearing.

Headlines & News from Elsewhere:

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.