Alex Iskold in Read/Write Web surveys the number of prominent mainstream media publications that have added Web 2.0 buttons to their pages. He reviewed the web sites of a dozen prominent newspapers and magazines including BBC, Business Week, Forbes, Fortune, New York Times and found that 100% of those he surveyed included RSS feeds. A substantial number of publications offer readers buttons for using Digg and del.icio.us and NewsVine. Iskold postulates that:
we are nearing a tipping point for the mass adoption of prominent web 2.0 services, like digg and del.icio.us. Endorsement by mainstream media opens these services up to millions of people who otherwise would either not know about them, or not take them seriously.
Many of us who are following the adoption of RSS and other Web 2.0 applications, look to the presence of these Web 2.0 buttons on mainstream media hopefully. Will consumer interest and adoption follow? This remains to be seen.