Can Mainstream Media's Adoption of RSS and Web 2.0 Spur Consumer Adoption?

Alex Iskold in Read/Write Web surveys the number of prominent mainstream media publications that have added Web 2.0 buttons to their pages. He reviewed the web sites of a dozen prominent newspapers and magazines including BBC, Business Week, Forbes, Fortune, New York Times and found that 100% of those he surveyed included RSS feeds. A substantial number of publications offer readers buttons for using Digg and del.icio.us and NewsVine. Iskold postulates that:

we are nearing a tipping point for the mass adoption of prominent web 2.0 services, like digg and del.icio.us. Endorsement by mainstream media opens these services up to millions of people who otherwise would either not know about them, or not take them seriously.

Many of us who are following the adoption of RSS and other Web 2.0 applications, look to the presence of these Web 2.0 buttons on mainstream media hopefully. Will consumer interest and adoption follow? This remains to be seen.

About the author

Amanda Watlington is the owner of Searching for Profit, a search marketing consultancy focusing on the interaction of the consumer with businesses using search engines, RSS, blogs, podcasting or other new media to deliver their message. She is a frequent speaker at Search Engine Strategies, WebmasterWorld and other industry conferences. She's the author of three books and has written feature articles for over thirty magazines and journals. She has twenty years of experience as a communications, sales and business strategy consultant, and over ten years as a search marketer.